This feature is not only good for TikTokers only. As a YouTuber, you can also tap into the resources and explore the goodness in the world of the ByteDance's platform.
The TikTok's Horizontal 30 Minutes Video formats will bring more opportunities for brands, businesses and marketers to buy mid-roll ads, known for their higher completion and engagement rates.
In other words, the horizontal longer videos will lets you place ads in the middle of videos, known as mid-roll ads. These mid-roll ads often lead to higher completion and engagement rates than ads in short videos.
TikTok's move to implement horizontal and longer video was droven by positive results gotten by Douyin, the Chinese version of TikTok, from it limit-increase to 30 minutes per clip in 2022.
Since its inception in 2016, the video-sharing app has regularly increased the maximum duration of video, allowing you to post longer videos. In 2018, the app increase it video duration to 15sec per clip. In 2019, it's increased to 60sec per clips, 2020 was 3minutes per clip, 2021 was 5 minutes, 2022 was 10 minutes, 2023 was 15 minutes per clip and now in 2024 extending video duration limit to 30 minutes, along side with Horizontal viewing format.
In essence, here are the advantages of the TikTok's Horizontal Video Format and 30 Minutes Video Duration:
1. Wider videos:
- Think vlogs, tutorials, or gaming clips – stuff that looks better sideways.
- Sharing videos from YouTube or Instagram would be a breeze.
- Movies on TikTok? Maybe not quite, but imagine the storytelling possibilities!
2. Longer videos:
- More time for in-depth stuff, like documentaries or cooking shows.
- Creators could get deeper with their ideas and build bigger stories.
- New ways to make money from videos, like ads or sponsorships.
However it's important to let you know that there are some catches. Will anyone actually watch 30-minute videos on TikTok? Attention spans are precious! This is because the platform is majorly for cruise, totally different from YouTube.
How will they fit these longer videos into their current system? Finding good stuff might get tricky. Lastly, longer videos could mean lower quality content if creators don't put in the effort.